Coming Soon: Calorie Counts On the Front of Your Pepsi

February 9th, 2010 admin

Not surprisingly, food companies and doctors’ groups rushed to back Michelle Obama’s new campaign targeting improved eating habits and more exercise for kids. But the most bubbly statement we spotted came from the American Beverage Association — a trade group that’s been trying to quell ideas of putting a tax on sugary drinks . The association today pledged to put calorie counts for its members’ products on the front of containers, soda fountains and vending machines they control. “The more easy-to-use information we give consumers, the better they’ll be able to choose the refreshing beverage that best meets their tastes and needs,” it said. Coca-Cola (which, like archrival Pepsi, is a member of the American Beverage Association) said last year that it would start putting calorie counts on …


Originally posted on WSJ

 
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